INVITATION: “We are Flexo – Welcome to the Future, Part II”

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EFTA Benelux, the flexo technical association for The Netherlands and Belgium, and FTA EUROPE, the European umbrella organisation for Flexo, are pleased to invite visitors of Labelexpo Europe (29 September – 2 October, Brussels Expo) to a mini-symposium on Wednesday 30th September.

The first edition in this FTA Europe series took place at Converflex in Milan last May. The meeting will address the future of flexo: which activities will national and European associations foresee to support this industry and which goals will be set in order to promote their members activities?

Sam Grimley, Senior Brand Partner at Blippar, will illustrate how augmented reality applications can enhance the value of flexo print interface between products and consumers using the mobile phone.

During the mini symposium, he will explain how this virtual dimension provides new opportunities for printers in the narrow-web flexo market: “Augmented reality offers brands the opportunity to engage with their consumers for longer. They enable them to attract, retain and engage with the product through an immersive experience. Connecting the product with the consumer through an app, Blippar becomes the lens through which the real world can be spontaneously 'unlocked' and converted into content-rich, interactive experiences.”

Following Sam Grimley’s presentation Chris Stowe, Product Manager 3D tools at Esko, will demonstrate live how AR technology supports the review and approval process of the packaging and label production workflow. Hyper-realistic 3D virtual mockups of all kinds of packaging can be visualised long before the ink hits the substrate, also on mobile devices. A perfect and practical case of how AR technology drives efficiency and time to market improvements in the packaging value chain.

The EFTA-Benelux/FTA Europe mini symposium will be held at:
LABELEXPO EUROPE, 30 SEPTEMBER, 13:00 – 14.00 HRS, PACKPRINT WORKSHOP FEATURE AREA, HALL 8, BRUSSELS EXPO

After the session, visitors are kindly invited for refreshments in the Belgian Beer Café near to the symposium area. To confirm your attendance please send a message with your contact details to This email address is being protected from spambots. You need JavaScript enabled to view it.