PRESS RELEASE 06/18 | Experts analyse the future of print at Print Matters for the Future: Print 4.0 conference in Milan

Monday, 04 June 2018 13:11


June 4th 2018

Experts analyse the future of print at Print Matters for the Future: Print 4.0 conference in Milan


Last week, over 50 Intergraf members and printing industry specialists representing 19 European countries met at the occasion of the Print4All Fair in Milan, Italy to discuss Industry 4.0 and the role of younger generations in the future of the sector.

“If the industry does not change and move, it won’t be there in the future”, concluded Cees Verweij, President of Intergraf and Moderator of Print Matters for the Future: Print 4.0. This summing up of the conference underlined the prevailing conclusion of the day.

After being welcomed by Andrea Briganti, Co-Owner of the Print4All Fair, delegates listened to a full agenda of expert speakers. The day began with an overview of the Italian printing industry given by Giulio Olivotto, Chairman of LEGO S.p.A and Board Member of Intergraf’s Italian member association (and this year’s event host) Assografici. This was followed by the presentation of a recently completed project by Assografici about Industry 4.0 by Emanuele Bona, Vice President of Vincenzo Bona and Assografici, and Enrico Barboglio, CEO of the 4IT Group and STRATEGO Group and Coordinator of Assografici’s Scientific Committee. This valuable project analysed printing companies’ Industry 4.0 strategies, mapping out the most advantageous paths to improvement to help companies rise to the challenge of Industry 4.0. “If you don’t have data and new technology”, said Enrico Barboglio, “you can’t be a part of Industry 4.0”.

Later in the day, Head of Enterprise Marketing at Neopost Antony Paul and Dutch Student Arnold Martowidjojo both emphasised the importance of personalisation – for example in design, such as printed home décor, and direct mail, such as targeted advertising using the customer’s own name. According to Antony Paul, personalisation is “the future of our sector” because it engages customers “on their own terms”. Alberto Luppi of Sacchital developed this idea further in his presentation about packaging and the Internet of Things, by highlighting that “print can be the gateway to supplementary digital information”. An innovative case study about how printed materials can be designed to lead customers to additional digital information was given by Bram Dekker of Dekker Creatieve Media and Arjan Renkema of NoardCode. They introduced delegates to an augmented reality solution for the printing industry. Print Matters for the Future: Print 4.0 also featured a presentation from Intergraf’s 2018 Student Award Winner, Theresa Muecke, who presented her research about digital transformations in industrial digital printing.

Digitalisation and Industry 4.0 is extremely important for the printing industry, but likewise, so is attracting younger people to the sector. Andrea Gerosa, Founder of the European think tank about young people ThinkYoung presented how the younger generation looks at work and life. He clarified the importance of mobility and offering experiences in different countries, as well as the importance of facilitating learning opportunities and involving younger people in the workplace in horizontal – not vertical – working environments. Andrea also highlighted the importance for younger generations of being “good”. He explained that younger people want what they do to have purpose and impact, but they also need to be able to follow their own interests outside of work. “Either you embrace this, or you lose them”, explained Andrea.

For more information about the work and activities of Intergraf, you can download Intergraf’s recently published Activity Report 2017-18 (here), order our Annual Economic Report (This email address is being protected from spambots. You need JavaScript enabled to view it.) or contact Alison Grace: This email address is being protected from spambots. You need JavaScript enabled to view it..

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Notes to Editor

Intergraf, the European Federation for Print & Digital Communication, represents 22 national printing federations in 20 countries. Intergraf’s central task is to represent and advocate for the interests of the printing and digital communication industry, working with European Union to support the sector’s competitiveness through lobbying, information-sharing and networking. For more information, please visit

Print Matters for the Future is an annual conference organised by Intergraf, the European federation for print & digital communication. Every year in late May/early June, Print Matters for the Future takes place in a different European country. The event brings together printing industry experts from employers’ associations and companies across Europe to discuss key topics, trends and the future of print.

For more information, please contact:
Alison Grace
Communications Officer at Intergraf
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: +32 (0) 2 230 86 46