EU Ecolabel

The EU Ecolabel is a voluntary scheme which aims to encourage businesses to market products and services that meet high standards of environmental performance and quality.

Since 16 August 2012, the EU Ecolabel for printed paper is available.

The EU Ecolabel is awarded according to environmental criteria agreed on by EU Member States representatives, industry, consumer organisations and environmental NGOs at European level. Competent Bodies are appointed in each Member State to administer the certification of the label at national level and to check compliance with the criteria.

The EU Ecolabel for printed paper is product-based, not service-based, and applies to products consisting of at least 90% by weight of paper or paperboard (80% for books, catalogues, pads, booklets and forms). 

It covers most printed products, including newspapers, magazines, books, advertising materials, brochures, posters, business cards, labels, but does not apply to printed tissue papers and printed paper products used for packaging and wrapping.

Printed envelopes, folders and paper bags will be covered by a separate EU Ecolabel on converted paper products which is currently under development. The criteria covered by the EU Ecolabel for printed paper include the substrate, recyclability, use of substances/mixtures, emissions, waste, energy use.

Intergraf has been involved in the development of the label and the elaboration of the user manual in order to ensure that the label would be as applicable as possible for printers.

Since the beginning of 2017, the Deinkability Scorecard of the European Paper Recycling Council (EPRC) (referred to in the EU Ecolabel to prove recyclability of the printed product) includes an annex listing exemptions to the deinkability test for certain types of paper and printing processes: gravure and heatset weboffset on coated paper.