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Marketing & Communications Officer

Intergraf, the European Association representing the graphic industries, recruits a marketing & communications professional for its event, Intergraf Currency+Identity. This exciting role within the event team would ideally suit a degree-educated individual with minimum 2-years’ experience in marketing & communications. The successful applicant will have a solid understanding of the field, especially digital channels. The position offers the opportunity to truly make your mark, and to work in a small dynamic team and an international working environment.

 

WHAT YOU WILL DO

The Marketing & Communications Officer takes complete charge of communications for Intergraf’s main event, Intergraf Currency+Identity. This includes the development, implementation, tracking and optimisation of a marketing and communications plan to boost event awareness among all target audiences. In addition, the position includes supporting communications for Intergraf Certification activities.

Communications strategy

  • Develop strategy and road map for the Intergraf Currency+Identity brand, in liaison with Event Coordinator
  • Develop the event’s visual identity and brand to ensure consistency in all communications, together with the Web & Digital Content Coordinator
  • Develop and implement the event’s communications plan: establish goals; define key audiences; identify key messages; determine the timeline
  • Manage a large international target audience of governments, central banks, law enforcement, printers, suppliers, competitors, and media
  • Create a tactical outreach plan for each key target audience
  • Develop a new communication channel for industry-related news (in the spirit of Infosecura), liaising with external parties and members of Intergraf’s Committee of Experts to source content opportunities
  • Liaise with the team members to identify content opportunities, and design and create the relevant visual content and communications materials

Communications material

  • Develop and implement a tone and house style to deliver a consistent and engaging message
  • Draft, edit and proofread content for print and digital communication outlets for Intergraf Currency+Identity and Intergraf Certification.
  • Create and send-out all the event’s newsletters
  • Manage all social media presence, including promotion of the event and certification activities, as well as relevant industry and member-related news. Measure and report on the performance of our digital presence
  • Create visuals for print and digital communication outlets including but not limited to Intergraf Currency+Identity and Intergraf Certification brochures, PowerPoints, newsletters, mailings and social media campaigns
  • Develop scripts for video content, edit and optimise for social media

 

WHAT WE LOOK FOR

  • Experience in marketing & communications and event organisation
  • Excellent skills in copywriting and editing
  • Experience in the use of digital illustration, photo editing and layout software to design content
  • Strong communication skills and team-player spirit
  • Attention to detail and quality in services
  • Ability to work under pressure and to tight deadlines, juggling multiple tasks
  • Good stakeholder management and interpersonal skills
  • Competent use of Microsoft Office 365 suite
  • Experience with Mailchimp/email marketing
  • Up-to-date knowledge of latest trends and best practices in social media, online marketing and measurement

 

WHAT WE EXPECT

  • Native or bilingual proficiency in both spoken and written English, with the ability to tailor content to different audiences
  • Relevant university degree in marketing, digital communications, media, public relations, English or a related field; or comparable experience
  • Proven experience of delivering successful integrated marketing campaigns from concept to execution

 

WHAT WE OFFER

  • A permanent, full-time Brussels-based contract, with travel opportunities
  • A challenging role in a small team organising a leading event in the fascinating field of currency and identity document production
  • The chance to work with diverse target groups ranging from security printers and suppliers to central banks, governments and law enforcement
  • A work environment with the freedom to be creative

SOUNDS GREAT?

Apply now by sending a copy of your CV and a cover email explaining why you would be amazing in this role, and the earliest date you can start, to This email address is being protected from spambots. You need JavaScript enabled to view it..

Applications will be assessed on a rolling basis from 21 November 2022 onwards. We look forward to meeting you!

Deadline: 16 December 2022. Only shortlisted candidates will be contacted. Thank you for your understanding.

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