Book Conference 2021

Shaping the Future with Books (Chapter 2 - in-person at the Frankfurt book Fair)




Agenda: Download the full agenda here

When: 21 October 2021

Where: Frankfurt Book Fair, Frankfurt, Germany

What: Chapter 2 of Shaping the Future with Books, an event by Intergraf, supported by Smithers, will take place on Thursday 21 October 2021 at the Frankfurt Book Fair. Join us to hear about the latest developments in the European book market from the perspectives of printing and publishing. Members of Intergraf and press participants will be offered an exclusive free copy of our Book Market Report, prepared for this event in collaboration with Smithers.

Safety measures: The Frankfurt Book Fair has put into place state-of-the-art COVID-19 measures so that all participants can fully enjoy the conference and networking opportunities. German measures for entry into the country are quite relaxed, but you must be fully vaccinated, have tested negative, or have fully recovered from COVID-19. More information about entry into Germany can be found on the digital registration on entry form. If you are arriving from another EU country, the Re-open EU is also a useful resource.


09:15-09:30 Conference opening
Ulrich Stetter, President of Intergraf

09:30-10:00 The book market and beyond
Thomas Poetz, Associate Consultant at Smithers

10:00-10:30 Printing and publishing in the EU – the regulatory framework, an outlook
Anne Bergman-Tahon, Director of the Federation of European Publishers

10:30-11:00 Retail is not physical vs. online, it is omnichannel
Andre Breedt, Managing Director at Nielsen Book

11:00-11:30 Coffee break

11:30-12:00 The changing world of book production
Vicky Ellis, Sales Director; Edoardo Cuomo, Deputy CEO; Clays UK

12:00-12:30 How do 15-year-olds read in today’s world?
Miyako Ikeda, Lead Analyst at the OECD (Directorate for Education and Skills)

12:30-13:00 On-demand book production
Mohammad Zeeshan Mehmood, Print Media Technologies Student at Hochschule der Medien Stuttgart

13:00-14:30 Lunch

14:30-14:45 Bringing books to all parts of the world with Gutenberg One
Hubert Pedurand, CEO of LABALLERY and Vice-President of UNIIC

14:45-15:00 P-books & E-books: consumer behaviour perspective
Olga Munroe, Researcher, UK

15:00-15:30 What we can do for the future of the book
Peter Kraus vom Cleff, President of the Federation of European Publishers

15:30-16:00 Coffee break

16:00-16:30 Publishers’ work on climate change
Rachel Martin, Global Director of Sustainability; and Michiel Kolman, Senior VP and Academic Ambassador; Elsevier

16:30-17:00 Environmental challenges in the book industry
Steve Walker, Commercial Products Manager at the BPIF; and Lisa Faratro, Director of Environment and Sustainability at CPI Group

17:00-17:15 Conference Closing
Ulrich Stetter, President of Intergraf



Shaping the Future with Books (Chapter 1 - webinar)

When: 11 February 2021

Where: Online

Watch the full webinar replay here:



Contact: Despoina Melissinou