Array ( [session_type] => Array ( [0] => Matt [1] => Normunds [2] => Oliver [3] => Peter [4] => Tobias ) [session_track] => Array ( [0] => Baehr [1] => Poplens [2] => Kranert [3] => Kraus vom Cleff [4] => Kaase ) [linkedin] => Array ( [0] => 2 [1] => 2 [2] => 2 [3] => 2 [4] => 2 ) [photo_2] => Array ( [0] => Executive Director [1] => Deputy Director General [2] => Managing director printing plants [3] => Managing Director [4] => Chief Executive Officer ) [bio] => Array ( [0] => 232 [1] => 23 [2] => 83 [3] => 83 [4] => 83 ) [photo_1] => Array ( [0] => LinkedIn [1] => LinkedIn [2] => LinkedIn [3] => LinkedIn [4] => LinkedIn ) [last_name] => Array ( [0] => Facebook [1] => Facebook [2] => Facebook [3] => Facebook [4] => Facebook ) [first_name] => Array ( [0] => Twitter [1] => Twitter [2] => Twitter [3] => Twitter [4] => Twitter ) [presentation_title] => Array ( [0] => Session Timeslot [1] => Session Timeslot [2] => Session Timeslot [3] => Session Timeslot [4] => Session Timeslot ) [presentation_full_abstract] => Array ( [0] => Session Track [1] => Session Track [2] => Session Track [3] => Session Track [4] => Session Track ) [presentation_2_line_description] => Array ( [0] => Session Type [1] => Session Type [2] => Session Type [3] => Session Type [4] => Session Type ) [session_title] => Array ( [0] => Session Location [1] => Session Location [2] => Session Location [3] => Session Location [4] => Session Location ) [session_timeslot] => Array ( [0] => 2 [1] => 2 [2] => 2 [3] => 2 [4] => 2 ) [email] => Array ( [0] => Matt Baehr is the Executive Director of the Book Manufacturers' Institute (BMI), where he has served as chief executive since 2017, leading the long standing trade association for book manufacturers and their suppliers. Before joining BMI, he held senior roles at the Data and Marketing Association (DMA), AVIXA (formerly InfoComm), and the Specialized Carriers and Rigging Association, and previously served as chief executive of the Arlington Soccer Association in Virginia. He holds an MBA from Ohio University and a bachelor’s degree from the Catholic University of America, and lives in Bradenton, Florida with his wife Mary and three children. He comes from a family of educators, who were staunch proponents of reading physical books at an early age. Matt has continued to instill that belief in his own children. [1] => Since January 2024, Normunds Popens is the Deputy Director General in the Directorate General for Education, Youth, Sport and Culture. From 2011, Normunds Popens has been the Deputy Director General for Implementation in the Directorate General for Regional and Urban Policy of the European Commission and in charge of overseeing the implementation of structural and cohesion fund programmes in EU member states and candidate countries. Before joining the European Commission in March 2011 he has occupied several posts in the Latvian diplomatic services. Notably from 2007 until 2011, he was a Permanent Representative of Latvia to the EU. Before that he dealt with European affairs as Undersecretary of State of the Latvian Ministry of Foreign Affairs. He has been also responsible for the issues of foreign trade and transatlantic relations and has worked as an Ambassador in Norway, Iceland and in the USA as a diplomat. [2] =>

1992 – 2012 Bertelsmann managing director printing plants, Germany and Italy

2012 – 2026 C.H.Beck managing director printing plant and electronic media in Nördlingen, Germany

2017 – 2018 CPI Germany managing director

[3] => Peter Kraus vom Cleff (*1967) has been Managing Director of the German Publishers and Booksellers Association (Börsenverein des Deutschen Buchhandels) since 2022. He holds a degree in economics and was active in various publishing houses of the Georg von Holtzbrinck publishing group for more than 20 years, most recently managing Rowohlt Verlag as Commercial Director since 2008. From 2020 to 2022, he was President of the Federation of European Publishers (FEP). [4] => Tobias Kaase (46), CEO of mediaprint solutions GmbH, Germany. Trained as a media designer at Mohn Media – Mohndruck GmbH in Gütersloh. Graduated in 2006 with a degree in industrial engineering from the Stuttgart Media University. Until 2013, he was a member of the management team at the Encyclopedia publisher Bibliographisches Institut & F.A. Brockhaus AG in Mannheim. There he witnessed how Wikipedia completely disrupted the publisher's business model within just a few years. Subsequently, until 2017, he was a member of the Board at Athesia Kalenderverlag in Unterhaching. During this time, he was a founding member of the self-publishing company Calvendo GmbH, which used a disruptive approach to almost completely digitize the traditional processes of a calendar publisher. Since 2017, he has been CEO of mediaprint solutions GmbH in Paderborn. Together with his team, he developed mediaprint solutions into one of the most digitalized printing companies in Central Europe. Since 2024, he has been in addition co-managing director of Media-Print Group GmbH in Paderborn and CEO of Grafisches Centrum Cuno GmbH & Co. KG in Calbe. Tobias describes himself as a "hands-on expert" for change management and transformation in printing und publishing. ) [session_location] => Array ( [0] => images/Shaping-the-future/2026/speakers/Shaping26-Matt-Baehr.png [1] => images/Shaping-the-future/2026/speakers/Shaping26-Normunds-Poplens.png [2] => images/Shaping-the-future/2026/speakers/Shaping26-Oliver-Kranert.png [3] => images/Shaping-the-future/2026/speakers/Shaping26-Peter-Kraus-vom-Cleff.png [4] => images/Shaping-the-future/2026/speakers/Shaping26-Tobias-Kaase.png ) [role] => Array ( [0] => [1] => [2] => [3] => [4] => ) [facebook] => Array ( [0] => [1] => [2] => [3] => [4] => ) [twitter] => Array ( [0] => [1] => [2] => [3] => [4] => ) [job_title] => Array ( [0] => 4 [1] => 4 [2] => 4 [3] => 4 [4] => 4 ) [company] => Array ( [0] => insta [1] => insta [2] => insta [3] => insta [4] => insta ) [keywords] => Array ( [0] => Matt Baehr High Executive Director Book Manufacturers’ Institute United States of America email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker Matt Baehr is the Executive Director of the Book Manufacturers' Institute (BMI), where he has served as chief executive since 2017, leading the long standing trade association for book manufacturers and their suppliers. Before joining BMI, he held senior roles at the Data and Marketing Association (DMA), AVIXA (formerly InfoComm), and the Specialized Carriers and Rigging Association, and previously served as chief executive of the Arlington Soccer Association in Virginia. He holds an MBA from Ohio University and a bachelor’s degree from the Catholic University of America, and lives in Bradenton, Florida with his wife Mary and three children. He comes from a family of educators, who were staunch proponents of reading physical books at an early age. Matt has continued to instill that belief in his own children. _ Identity insta [1] => Normunds Poplens High Deputy Director General Directorate General for Education, Youth, Sport and Culture, European Commission Belgium email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker Since January 2024, Normunds Popens is the Deputy Director General in the Directorate General for Education, Youth, Sport and Culture. From 2011, Normunds Popens has been the Deputy Director General for Implementation in the Directorate General for Regional and Urban Policy of the European Commission and in charge of overseeing the implementation of structural and cohesion fund programmes in EU member states and candidate countries. Before joining the European Commission in March 2011 he has occupied several posts in the Latvian diplomatic services. Notably from 2007 until 2011, he was a Permanent Representative of Latvia to the EU. Before that he dealt with European affairs as Undersecretary of State of the Latvian Ministry of Foreign Affairs. He has been also responsible for the issues of foreign trade and transatlantic relations and has worked as an Ambassador in Norway, Iceland and in the USA as a diplomat. _ Identity insta [2] => Oliver Kranert High Managing director printing plants Bertelsmann Germany email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker

1992 – 2012 Bertelsmann managing director printing plants, Germany and Italy

2012 – 2026 C.H.Beck managing director printing plant and electronic media in Nördlingen, Germany

2017 – 2018 CPI Germany managing director

_ Identity insta [3] => Peter Kraus vom Cleff High Managing Director German Publishers and Booksellers Association Germany email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker Peter Kraus vom Cleff (*1967) has been Managing Director of the German Publishers and Booksellers Association (Börsenverein des Deutschen Buchhandels) since 2022. He holds a degree in economics and was active in various publishing houses of the Georg von Holtzbrinck publishing group for more than 20 years, most recently managing Rowohlt Verlag as Commercial Director since 2008. From 2020 to 2022, he was President of the Federation of European Publishers (FEP). _ Identity insta [4] => Tobias Kaase High Chief Executive Officer mediaprint solutions GmbH Germany email LinkedIn Facebook Twitter Session Timeslot Session Title Session Track Session Type Session Location Speaker Tobias Kaase (46), CEO of mediaprint solutions GmbH, Germany. Trained as a media designer at Mohn Media – Mohndruck GmbH in Gütersloh. Graduated in 2006 with a degree in industrial engineering from the Stuttgart Media University. Until 2013, he was a member of the management team at the Encyclopedia publisher Bibliographisches Institut & F.A. Brockhaus AG in Mannheim. There he witnessed how Wikipedia completely disrupted the publisher's business model within just a few years. Subsequently, until 2017, he was a member of the Board at Athesia Kalenderverlag in Unterhaching. During this time, he was a founding member of the self-publishing company Calvendo GmbH, which used a disruptive approach to almost completely digitize the traditional processes of a calendar publisher. Since 2017, he has been CEO of mediaprint solutions GmbH in Paderborn. Together with his team, he developed mediaprint solutions into one of the most digitalized printing companies in Central Europe. Since 2024, he has been in addition co-managing director of Media-Print Group GmbH in Paderborn and CEO of Grafisches Centrum Cuno GmbH & Co. KG in Calbe. Tobias describes himself as a "hands-on expert" for change management and transformation in printing und publishing. _ Identity insta ) )