Shaping the Future of Print: Magazine Seminar, 1st February 2018, Brussels

12 September 2017

Magazine Seminar 2018



Magazine Seminar 2018


On 1st February, participants helped to shape the future of print at #MagazineSeminar2018 in Brussels, the heart of Europe. Intergraf and Smithers Pira’s event focused on the state and future of the European magazine market, and took place at The Hotel. The event was attended by 65 high-level printing and publishing industry professionals from across Europe.


All photos taken by Jason Bickley for Intergraf.


Photo Gallery




“Excellent seminar that featured speakers from different part of the business. I gained an insight on the printed magazine market and some of the strategies that major actors are following to remain successful in a challenging sector. Well done!”

“Great speakers, good and encouraging insights in terms of the benefits of digital for print media; and a perfect networking opportunity with the print world across Europe in a professional and enjoyable setting. Great experience, I´ll be back!”

“I thought that the whole event was so well organised. Everything went very smoothly and this is to do with how well the Intergraf team look after you and ensure that every detail is thought of. The mix of diverse speakers at the event was also great.”


The Event

Shaping the Future of Print is an event series co-organised by Intergraf and leading market research firm Smithers Pira. Each of the seminars focuses on a different niche market of the printing industry. Past events have dealt with direct mail and book printing.

#MagazineSeminar2018 was co-organised by Intergraf and Smithers Pira, and supported by the ERA (European Rotogravure Association), NOPA (Nordic Offset Printing Association) and EMMA (European Magazine Media Association). It was sponsored by Manroland.

Print magazines are proven to increase brand preference. Read Print Power's overview of some of the latest research about the benefits of printed magazines.


The Programme

Wednesday 31st January

Welcome Cocktail

Thursday 1st February

Magazine Seminar
Conference Dinner

Friday 2nd February

Visit to European Commission




Anna Herold

Head of Unit, European Commission (DG CONNECT, Audiovisual & Media Services Policy)




Anna Herold is Head of Unit for Audiovisual and Media Services Policy in DG CONNECT (European Commission). She was previously Member of Cabinet of Günther Oettinger, when he was European Commissioner responsible for Digital Economy and Society. Anna has worked for the European Commission since 2003, dealing with media and audiovisual policy as well as competition policy.




Dr. Sean Smyth

Print Consultant, Smithers Pira


Magazine Market Study


Sean Smyth has spent over 25 years in the printing industry in senior technology positions for a variety of print businesses across the supply chain, both in hands on and consultancy roles. An expert in the field, Sean regularly speaks at and chairs conferences about printing technology. He will present Smithers Pira’s market research about the European magazine market.




Nicolas Sennegon

Executive Vice President & Chief Revenue Officer, The Economist Group


Case Study: The Economist—The Audience Journey


After working in media organisations since 1999, Nicolas Sennegon joined The Economist Group in 2008. He held various sales and marketing management roles before becoming Chief Revenue Officer in 2014. In 2015 he also became Executive VP, joining the Management Committee of The Economist Global Media Businesses. Nicolas will present a company case study.




James Hewes

President & CEO, FIPP


How BBC Worldwide are Applying Trends in Publishing Media to Britain’s Biggest Food Media Brand (presenter 1/2)


James Hewes was appointed President & CEO of FIPP in September 2017. Previously he worked at the Dubai-based Gulf News Publishing and across BBC Worldwide and BBC Magazines, growing BBC Magazines’ licensing portfolio from 8 to 55 editions. James will interview Chris Kerwin (see below) about the tremendous success of BBC Good Food and the steps taken to build Britain’s most successful food media brand, as well as looking at the key themes highlighted at the recent FIPP World Congress and discuss how these relate to the real-world example of building a successful, multi-platform consumer media powerhouse.




Chris Kerwin

Head of Publishing, BBC Worldwide


How BBC Worldwide are Applying Trends in Publishing Media to Britain’s Biggest Food Media Brand (presenter 2/2)


Chris Kerwin is Head of Publishing at BBC Worldwide, the commercial arm of the BBC, where he has worked since 2012. He has responsibility for all BBC-branded publishing activity, including managing the BBC Good Food brand and the publishing business for Top Gear. Chris has worked in digital media for approaching 20 years and has driven significant digital growth for many businesses and brands. He will be interviewed by James Hewes (see above).


Ranj Begley

Managing Director, Readly UK


Readly: Serving the changing magazine reader


Ranj Begley is Managing Director of Readly, the ‘all-you-can-read’ magazine service. She built the company from the bottom-up, with Readly now dealing with 98 UK publishers, 713 UK magazine brands and customers in 50 countries. Ranj shifts between strategy, day-to-day management and fundraising, as well as leading Readly’s expansion into new markets around the world.




Einar Ryvarden

Digital Manager, The Journal of the Norwegian Medical Association


Membership & Scientific Magazines: Challenges & Choices in a Digital World


Einar Ryvarden is Digital Manager of The Journal of the Norwegian Medical Association. After working in the media industry since 1992, he has expertise in cross-media publishing, digital magazines, e-commerce and digital advertising. Einar will speak about the challenges facing the non-commercial membership and scientific publishing industry, detailing how the Journal navigates this.




Daniel Knapp

Executive Director TMT Research & Analytics, IHS Markit


Advertising Futures for Magazines


Daniel Knapp is Executive Director at the global information company IHS Markit. His focus areas include the future of TV/video, social media, advertising-funded business models, AI-driven marketing, data strategies and media policy. Daniel will speak about advertising trends, the role of magazines in the media mix, digital transformation and new digital infrastructures.




Josef Aumiller

Vice President Sales, manroland web systems


Technological Developments in Publication Printing (presenter 1/2)


Josef Aumiller is working as Vice President Sales for manroland web systems, the leading global supplier of web offset printing machines. He will show in his presentation how the latest web offset press technology supports the needs of publication printers.


Markus Kaufmann

Owner & Managing Director, Ernst Kaufmann GmbH & Co. KG.


Technological Developments in Publication Printing (presenter 2/2)


Founded in 1816, the family owned printing house Druckhaus Kaufmann with 220 employees was awarded as Germany`s “Magazine Printer of the year 2017”. Markus will give a brief overview about the technological challenges of publication printing and how his company is responding the requirements of publishers.




Collin Mueller

Head of Strategic Development, Hubert Burda Media


Stronger Together - How Media Companies Cooperate in Digital & Print (presenter 1/2)


Collin Müller is Head of Strategic Development at Hubert Burda Media, Germany’s largest magazine publisher. He is also the founder and Managing Partner of Collin Müller Consulting GmbH. Collin has more than 20 years of experience in digital media, business development, marketing, technology and innovation management. He is particularly interested in the early discovery and exploitation of emerging business opportunities due to the digital revolution.




Ingo Raab

Head of Strategic Development, Hubert Burda Media


Stronger Together - How Media Companies Cooperate in Digital & Print (presenter 2/2)


Ingo Raab is head of Sales and Business Development at Burda Druck GmbH, one of the leading printing houses in Europe. Ingo has 15 years of experience in the print and media sector and a background which also includes the banking and automotive industries. He holds degrees in business and engineering.




Mike Hopkins

Printing industry expert and consultant



Fiona Narburgh

Strategy & communications specialist and performance coach