Print Matters 2026


 




Key details:

 

Print Matters conference - 04-05 June 2026

Intergraf, in partnership with the Nordic Printing Association (NOPA), is to hold the 2026 edition of Print Matters, taking place in Budapest, Hungary, on Friday, 5 June 2026, with a company tour scheduled for Thursday, 4 June.

As Intergraf’s annual flagship conference, Print Matters brings together printing industry leaders, suppliers, market experts and association representatives from across Europe and beyond to explore the strategic, economic and technological developments shaping the future of print.

As the graphic industry navigates regulatory pressure, global market volatility, sustainability transformation and increasing security risks, Print Matters 2026 will provide a high-level platform for forward-looking discussion and practical insight across four key pillars:

The programme will feature confirmed international speakers and industry experts, offering a strong combination of market intelligence, case studies and strategic foresight to support business decision-making in an increasingly complex environment.

 

Programme highlights:

  • Business Matters – including a case study from EDS, retail and consumer research insights from Lidl, and the Young Talent Award 2026 session exploring opportunities for print in a hyper-personalised future.
  • Sustainability Matters – addressing developments such as the Packaging and Packaging Waste Regulation (PPWR), greenwashing considerations, the future of CO₂ calculation, and evolving corporate sustainability reporting requirements.
  • Economic Matters – featuring an outlook on the US print market, developments in the global paper market, and analysis of worldwide production capacity across paper grades.
  • Security Matters – focusing on risk assessment, business continuity, crisis management case studies, and broader resilience strategies including automation and robotics.

Print Matters 2026 will take place as a full-day conference on Friday, 5 June, from 09:00 to 17:00. The conference will be preceded by a company tour on Thursday, 4 June at 16:30, offering participants an opportunity to gain practical insights and connect with peers ahead of the main sessions. Networking opportunities, including a welcome cocktail and conference dinner, will be integrated throughout the two-day programme.

 

Accommodation:

Intergraf has secured a block of rooms at the Radisson Blu Beke Hotel, Budapest, where the event will take place, available at a special rate for conference participants. Please note the following cut-off dates for the release of any unsold rooms:

  • 31 March 2026 (65 days before arrival): 80% of the blocked rooms will be released.
  • 14 April 2026 (50 days before arrival): All remaining blocked rooms will be released.

After these dates, reservations will be subject to availability and offered at the hotel’s best available rate.

You can book your room by following this booking guide (download here) from the hotel. 

We strongly encourage early booking to ensure availability and to benefit from the preferential group rate. 

 

Let's shape the Future of Print together!

 

Fees*:

  • Printing company belonging to Intergraf member association - 190 EUR (75,000 HUF)
  • Non-member printing company - 395 EUR (156,000 HUF)
  • Non-member supplier company - 495 EUR (195,000 HUF)
  • Intergraf Member Association Director/Board Member/employee - 0 EUR for up to 2 delegates
  • Intergraf Associate Members - 0 EUR for up to 2 delegates
  • NOPA staff & members - 0 EUR
  • WPCF Association Director/Board Member/employee/members – 0 EUR
  • Journalist - 0 EUR
  • Speaker - 0 EUR
  • Sponsor - 0 EUR (conditions apply)

*Please check here the list of Intergraf Associate Members.

Speakers: 

  • Developments in different print market segments. Sean Smyth, Print & Packaging Consultant, Smithers, UK.
  • Case Study: Studiosus: Premium communication for a premium brand with premium customers. Challenges and opportunities of print and communication (from a customer’s point of view). Boris Kochan, KOCHAN & PARTNER GmbH & Deutscher Designtag, DE.
  • Packaging & Packaging Waste and national initiatives regarding mineral oil. Christof Walter, Food Contact Manager, EuPIA, DE.
  • Case Study: The Bertelsmann approach to the carbon footprint. Mark Fabisch, Senior Director Environment, Bertelsmann, DE.
  • What is print’s place in a digital world? Manon Lassaigne, winner of the 2023 Intergraf Young Talent Award, FR.
  • Web printing in challenging times. Johannes Helmberger, Managing Director, Niedermayr, DE.
  • The transformation from a family business to part of the most important printing group in Norway, Morten Gunnarshaug, CPO, Aksell AS, NO.
  • AI and how it can affect the graphic industry. Ivs Zenne, Docent, Art Academy of Latvia, LV.
  • An overview of current and prospective conditions in the U.S. print market, Ford Bowers, CEO. PRINTING United Alliance, USA.
  • What if innovation isn't part of tomorrow? Morten Reitoft, Editor, INKISH, DK.

 

 
Programme

09:00 - 09:15 - Conference opening

Speakers: Ulrich Stetter, President of Intergraf
Håvard Grjotheim, President of Nopa

Session 1: BUSINESS MATTERS

09:15 - 09:45 - Keskeny Printing: Growth in a changing market

Speaker: Árpád Keskeny, Keskeny és Társai 2001 Kft _ Hungary

09:45 - 10:15 - Agentic Commerce and what it means for printing companies

Speaker: Roman Zenner, e-commerce expert _ Germany

10:15 - 10:45What opportunities do you see for print in a hyper-personalised future?

Speaker: Pinta Irina, Young Talent Award Winner 2026 _ Romania

10:45 - 11:15 - Coffee break

Session 2: ECONOMIC MATTERS

11:15 - 11:45 - The US Print Market

Speaker: Ford Bowers, Printing United _ USA

11:45 - 12:15 - Developments in the Global paper market

Speaker: Emanuele Bona, PPPC Pulp and Paper Products Council _ Belgium

12:15 - 12:45 - Automation and Robotics

Speaker: Mark Boyt, Keypoint Intelligence _ UK

12:45 - 14:00 - Lunch

Session 3: SUSTAINABILITY MATTERS

 14:00 - 14:30 - EU legislation made simple - what printers need to know

Speaker: Laetitia Reynaud, Intergraf _ Belgium

14:30 - 15:00 - The future of CO2 calculation – what comes next?

15:00 - 15:30 - Coffee break

Session 4: SECURITY MATTERS

15:30 - 16:00 - Risk assessment and business continuity – Case study security printer

Speaker: Emil Knieszner, ANY Security Printing

16:00 - 16:30 - Case study: How to survive when your company burns down?

Speaker: Steffen Höntsch, VTT _ Germany

16:30 - 17:00 - Conference closing

Speakers: Ulrich Stetter, President of Intergraf
Håvard Grjotheim, President of Nopa

 
 
Speakers
 
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Emanuele Bona
Vice President Europe
Pulp and Paper Products Council Belgium
Ford Bowers
Chief Executive Officer
PRINTING United Alliance United States of America
Mark Boyt
Principal Analyst for Production Workflow Software
Keypoint Intelligence United Kingdom
Håvard Grjotheim
Working Chairman
Scandbook Sweden
Steffen Höntsch
Commercial Manager
VTT Verschleißteiltechnik GmbH Germany
Emil Knieszner
Director of Operations, Security Printing Products Centre
ANY Security Printing Company PLC Hungary
Laetitia Reynaud
Senior Policy & Economic Advisor
Intergraf Belgium
Ulrich Stetter
President
Intergraf Belgium
Roman Zenner
Founder
Agentic Punks GmbH Germany
LinkedIn
Emanuele Bona
Vice President Europe
Pulp and Paper Products Council Belgium

Emanuele began his career as a commercial assistant and marketing manager for a large European paper and packaging producer. In 1999, he joined CEPIPRINT as Director of Market Research & Development in Zurich, before relocating to Brussels in 2002 to become Director General. In 2012, he was appointed Director General of EURO-GRAPH, the European Association of Graphic Paper Producers.

Since 2005, Emanuele has also served as Vice President, Europe, at the Pulp and Paper Products Council (PPPC), where he heads the Brussels office and oversees services and market coverage for European-based members across graphic papers, consumer packaging, and pulp. He is a former Chairman of PRIMA, serving on its Board from 2005 to 2016. Emanuele holds a degree in Economics from the University of Turin in Italy.

Ford Bowers
Chief Executive Officer
PRINTING United Alliance United States of America

Ford Bowers is Chief Executive Officer (CEO) of PRINTING United Alliance, the most comprehensive member-based printing and graphic arts association in North America. With decades of industry experience in flexo, screen, litho, and digital operations as a printer -- and in various leadership roles at Miller Zell, a preeminent wide-format retail services printer; Bowers was uniquely positioned to take on the role of CEO at the Alliance. Since becoming CEO of the Alliance in 2016, Bowers has led the transformation and unification of the industry through the integration of SGIA, Printing Industries of America (PIA), Idealliance, and NAPCO Media, creating a singular organization built to serve the full breadth of the print and packaging ecosystem.

Under his leadership, PRINTING United Alliance has expanded its role as a driving force for industry growth and innovation, delivering critical value through education and training (including iLEARNING+), G7+ certification, advocacy and government affairs, health and safety resources, and market research through Alliance Insights. The organization also connects the global print community through its leading media brands and flagship event, PRINTING United Expo, widely recognized as the most dynamic and comprehensive printing event in North America. Today, Bowers continues to champion the power of a unified industry, fostering collaboration, advancing technology adoption including AI, and ensuring that the Alliance remains at the forefront of supporting printers, suppliers, and the next generation of print professionals.

Mark Boyt
Principal Analyst for Production Workflow Software
Keypoint Intelligence United Kingdom

Mark brings extensive expertise in software marketing, business development, and workflow automation with almost 40 years in the printing industry. He spent the last five years leading global marketing initiatives at Xerox, as Global Head of Software Marketing, and played a key role in launching new software solutions, developing go-to-market strategies, and driving digital transformation across global markets.

As Principal Analyst, Mark focuses on analyzing market trends, evaluating emerging technologies, and providing strategic insights to help our clients optimize their production workflow processes and driving automation. He has discovered a passion for robotics and is investigating their emerging role on the print floor.

Håvard Grjotheim
Working Chairman
Scandbook Sweden

Håvard Grjotheim is an accomplished business leader currently serving as the Working Chairman of ScandBook Holding AB in Sweden. With a successful career spanning several major companies in Scandinavia, he brings a wealth of experience as a CEO.

He is the President of NOPA, the Nordic Printing Association. Håvard has also made notable contributions as the President of the Norwegian Printing Federation and former President of Intergraf.

Steffen Höntsch
Commercial Manager
VTT Verschleißteiltechnik GmbH Germany

Steffen Höntsch

Diplom-Kaufmann

6.5 years with VTT Verschleißteiltechnik GmbH

Previously: Managing Director of fehlhabermedien

Works as Commercial Manager – but also as Safety Officer, since VTT received the certification in 2024

Emil Knieszner
Director of Operations, Security Printing Products Centre
ANY Security Printing Company PLC Hungary

Emil Knieszner graduated from the Budapest Technical University (BA), majoring in economics and economic informatics, in 2004. He joined the State Printing House (hereinafter: ANY Security Printing Company Plc.) starting a career as a production IT specialist, where he was involved in initiating and supervising production tasks.

Later, he started to work in the field of information security (GRC), leading this department as a manager from 2008 and as a director from 2014. During this period his expertise extended with all security related compliance activity including ISO 27001, Mastercard and Visa bankcard production and personalization licences (nowadays PCI CP) the NATO supplier licence, National Security Certifications and last but not least the CWA 14641 nowadays well known as ISO 14298 Intergraf Certification.

Until 2020 he led and drove the continuous maintenance and development of this integrated management system including but not limited to risk and business continuity management. Since 2021, he has been the operational director of the Security Printing Products Centre and also esteemed member of the Intergraf Certification Expert Working Group.

Laetitia Reynaud
Senior Policy & Economic Advisor
Intergraf Belgium

Laetitia Reynaud has 25 years of experience in EU policy affairs and is senior policy and economic advisor at Intergraf. Laetitia leads Intergraf’s advocacy on policy issues impacting the printing industry, with a focus on economic and sustainability matters. She is also responsible for the statistical analysis, including the production of the Intergraf Annual Economic Report.

A French national, she holds a university degree in economics from the Grenoble Alpes University as well as a master degree in European economics from the Free University of Brussels. Before joining Intergraf in 2012, she worked for 11 years in a similar role at the European federation of waste management (FEAD), where she was also responsible for policy matters.

Ulrich Stetter
President
Intergraf Belgium
Ulrich Stetter is Intergraf President and Managing Director of printing companies within the Druckhaus Mainfranken Group - the production part of the flyeralarm group, based in Würzburg, Germany. Ulrich has 30+ years of experience in the European printing industry. He has served on the Intergraf board since 2018, taking over as President in 2021.
Roman Zenner
Founder
Agentic Punks GmbH Germany

Dr Roman Zenner has been involved in the e-commerce industry since 2001. Since then, he has witnessed every major paradigm shift first-hand: Mobile, Headless, MACH, Composable, and now Agentic Commerce. He spent five years as an industry analyst at commercetools, followed by six more at Shopify in the areas of education, partnerships and solution engineering. In parallel, he has been writing about e-commerce technologies on the ShopTechBlog since 2006, has published several specialist books with O’Reilly, and speaks at conferences, universities and on podcasts.

His current focus lies at the intersection of Agentic AI and e-commerce - specifically, on the question of what happens when autonomous agents take over product search, checkout and fulfilment. What role do protocols such as Google’s UCP play? How good does product data need to be for an agent to understand it at all? And what does this mean for retailers and platforms in Europe?

Through the recently founded Agentic Punks GmbH, he advises companies in a pragmatic and solution-oriented manner, with open source, the open internet and European data sovereignty forming part of the company’s DNA.