Print Matters 2026


 


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Print Matters conference - 04-05 June 2026

Intergraf, in partnership with the Nordic Printing Association (NOPA), held the 2026 edition of Print Matters, which took place in Budapest, Hungary, on Friday, 5 June 2026, with a company tour scheduled for Thursday, 4 June.

As Intergraf’s annual flagship conference, Print Matters brought together printing industry leaders, suppliers, market experts and association representatives from across Europe and beyond to explore the strategic, economic and technological developments shaping the future of print.

As the graphic industry navigates regulatory pressure, global market volatility, sustainability transformation and increasing security risks, Print Matters 2026 provided a high-level platform for forward-looking discussion and practical insight across four key pillars:

The programme featured confirmed international speakers and industry experts, offering a strong combination of market intelligence, case studies and strategic foresight to support business decision-making in an increasingly complex environment.

 

Key details:

 

Programme highlights:

  • Business Matters – including a case study from EDS, retail and consumer research insights from Lidl, and the Young Talent Award 2026 session exploring opportunities for print in a hyper-personalised future.
  • Sustainability Matters – addressing developments such as the Packaging and Packaging Waste Regulation (PPWR), greenwashing considerations, the future of CO₂ calculation, and evolving corporate sustainability reporting requirements.
  • Economic Matters – featuring an outlook on the US print market, developments in the global paper market, and analysis of worldwide production capacity across paper grades.
  • Security Matters – focusing on risk assessment, business continuity, crisis management case studies, and broader resilience strategies including automation and robotics.

Print Matters 2026 took place as a full-day conference on Friday, 5 June, from 09:00 to 17:00. The conference was preceded by a company tour on Thursday, 4 June at 16:30, offering participants an opportunity to gain practical insights and connect with peers ahead of the main sessions. Networking opportunities, including a welcome cocktail and conference dinner, were integrated throughout the two-day programme.

 
 

Fees*:

  • Printing company belonging to Intergraf member association - 190 EUR (75,000 HUF)
  • Non-member printing company - 395 EUR (156,000 HUF)
  • Non-member supplier company - 495 EUR (195,000 HUF)
  • Intergraf Member Association Director/Board Member/employee - 0 EUR for up to 2 delegates
  • Intergraf Associate Members - 0 EUR for up to 2 delegates
  • NOPA staff & members - 0 EUR
  • WPCF Association Director/Board Member/employee/members – 0 EUR
  • Journalist - 0 EUR
  • Speaker - 0 EUR
  • Sponsor - 0 EUR (conditions apply)

*Please check here the list of Intergraf Associate Members.

Speakers: 

  • Developments in different print market segments. Sean Smyth, Print & Packaging Consultant, Smithers, UK.
  • Case Study: Studiosus: Premium communication for a premium brand with premium customers. Challenges and opportunities of print and communication (from a customer’s point of view). Boris Kochan, KOCHAN & PARTNER GmbH & Deutscher Designtag, DE.
  • Packaging & Packaging Waste and national initiatives regarding mineral oil. Christof Walter, Food Contact Manager, EuPIA, DE.
  • Case Study: The Bertelsmann approach to the carbon footprint. Mark Fabisch, Senior Director Environment, Bertelsmann, DE.
  • What is print’s place in a digital world? Manon Lassaigne, winner of the 2023 Intergraf Young Talent Award, FR.
  • Web printing in challenging times. Johannes Helmberger, Managing Director, Niedermayr, DE.
  • The transformation from a family business to part of the most important printing group in Norway, Morten Gunnarshaug, CPO, Aksell AS, NO.
  • AI and how it can affect the graphic industry. Ivs Zenne, Docent, Art Academy of Latvia, LV.
  • An overview of current and prospective conditions in the U.S. print market, Ford Bowers, CEO. PRINTING United Alliance, USA.
  • What if innovation isn't part of tomorrow? Morten Reitoft, Editor, INKISH, DK.

 

 
Programme

09:00 - 09:15 - Conference opening

Speakers: Ulrich Stetter, President of Intergraf
Håvard Grjotheim, President of Nopa

Session 1: BUSINESS MATTERS

09:15 - 09:45 - Keskeny Printing: Growth in a changing market

Speaker: Árpád Keskeny, Keskeny Packaging & Printing _ Hungary

09:45 - 10:15 - Agentic Commerce and what it means for printing companies

Speaker: Roman Zenner, e-commerce expert _ Germany

10:15 - 10:45What opportunities do you see for print in a hyper-personalised future?

Speaker: Irina Pinta, Young Talent Award Winner 2026 _ Romania

10:45 - 11:15 - Coffee break

Session 2: ECONOMIC MATTERS

11:15 - 11:45 - The US Print Market

Speaker: Ford Bowers, Printing United _ USA

11:45 - 12:15 - Developments in the Global paper market

Speaker: Emanuele Bona, PPPC Pulp and Paper Products Council _ Belgium

12:15 - 12:45 - Automation and Robotics

Speaker: Mark Boyt, Keypoint Intelligence _ UK

12:45 - 14:00 - Lunch

Session 3: SUSTAINABILITY MATTERS

 14:00 - 14:30 - EU legislation made simple - what printers need to know

Speaker: Laetitia Reynaud, Intergraf _ Belgium

14:30 - 15:15 - Panel Discussion: The future of CO2 calculation – what comes next?

Moderator: Charles Jarrold, BPIF _ United Kingdom

Speakers: Zane Blūma, Livonia Print _ Latvia

László Szabó Bencző, Infopress Group _ Romania

Tamas Unger, DONECK Network _ Hungary

15:00 - 15:30 - Coffee break

Session 4: SECURITY MATTERS

15:30 - 16:00 - Risk assessment and business continuity – Case study security printer

Speaker: Emil Knieszner, ANY Security Printing

16:00 - 16:30 - Case study: How to survive when your company burns down?

Speaker: Steffen Höntsch, VTT _ Germany

16:30 - 17:00 - Conference closing

Speakers: Ulrich Stetter, President of Intergraf
Håvard Grjotheim, President of Nopa

 
 
Speakers
 
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Zane Blūma
Key Account Manager Sweden, Sales Manager Denmark
Livonia Print Latvia
Emanuele Bona
Vice President Europe
Pulp and Paper Products Council Belgium
Ford Bowers
Chief Executive Officer
PRINTING United Alliance United States of America
Mark Boyt
Principal Analyst for Production Workflow Software
Keypoint Intelligence United Kingdom
Håvard Grjotheim
Working Chairman
Scandbook Sweden
Steffen Höntsch
Commercial Manager
VTT Verschleißteiltechnik GmbH Germany
Charles Jarrold
Chief Executive Officer
BPIF United Kingdom
Árpád Keskeny
CEO and Owner
Keskeny Packaging & Printing Hungary
Emil Knieszner
Director of Operations, Security Printing Products Centre
ANY Security Printing Company PLC Hungary
Irina Pinta
Winner
Young Talent Award 2026 Romania
Laetitia Reynaud
Senior Policy & Economic Advisor
Intergraf Belgium
Ulrich Stetter
President
Intergraf Belgium
László Szabó Bencző
Chief Executive Officer
Infopress Group Romania
Tamas Unger
Managing Director & Head of Sales Operations CEE
DONECK Network Hungary
Roman Zenner
Founder
Agentic Punks GmbH Germany
LinkedIn
Zane Blūma
Key Account Manager Sweden, Sales Manager Denmark
Livonia Print Latvia

Zane Blūma is Sales and Key Account Manager for Sweden and Denmark at Livonia Print (Riga, Latvia), Northern Europe’s largest book producer, with comprehensive in-house printing, binding and finishing operations. Livonia Print produces high-quality books for a wide range of publishing houses and offers both offset and digital printing, including sheet-fed and web printing. The company has a strong commitment to sustainable production, measuring emissions from cradle to grave in line with the GHG Protocol and providing product-specific carbon footprint calculations through the ClimateCalc programme. Its sustainability work is further supported by ISO 14001 certification and the Nordic Swan Ecolabel.

Zane has more than 20 years of experience in book production and in working closely with publishers in Sweden, Denmark and other European markets. In her current role, she is responsible for key customer relationships and market development in Sweden and Denmark, supporting publishers before and throughout the production process. She helps customers find solutions that combine quality, sustainability, technological efficiency and commercial relevance. A key part of her daily work is guiding customers in decisions related to materials, binding options, production methods and environmental considerations.

Zane is also a board member of the Nordic Printing Association (NOPA).

Emanuele Bona
Vice President Europe
Pulp and Paper Products Council Belgium

Emanuele began his career as a commercial assistant and marketing manager for a large European paper and packaging producer. In 1999, he joined CEPIPRINT as Director of Market Research & Development in Zurich, before relocating to Brussels in 2002 to become Director General. In 2012, he was appointed Director General of EURO-GRAPH, the European Association of Graphic Paper Producers.

Since 2005, Emanuele has also served as Vice President, Europe, at the Pulp and Paper Products Council (PPPC), where he heads the Brussels office and oversees services and market coverage for European-based members across graphic papers, consumer packaging, and pulp. He is a former Chairman of PRIMA, serving on its Board from 2005 to 2016. Emanuele holds a degree in Economics from the University of Turin in Italy.

Ford Bowers
Chief Executive Officer
PRINTING United Alliance United States of America

Ford Bowers is Chief Executive Officer (CEO) of PRINTING United Alliance, the most comprehensive member-based printing and graphic arts association in North America. With decades of industry experience in flexo, screen, litho, and digital operations as a printer -- and in various leadership roles at Miller Zell, a preeminent wide-format retail services printer; Bowers was uniquely positioned to take on the role of CEO at the Alliance. Since becoming CEO of the Alliance in 2016, Bowers has led the transformation and unification of the industry through the integration of SGIA, Printing Industries of America (PIA), Idealliance, and NAPCO Media, creating a singular organization built to serve the full breadth of the print and packaging ecosystem.

Under his leadership, PRINTING United Alliance has expanded its role as a driving force for industry growth and innovation, delivering critical value through education and training (including iLEARNING+), G7+ certification, advocacy and government affairs, health and safety resources, and market research through Alliance Insights. The organization also connects the global print community through its leading media brands and flagship event, PRINTING United Expo, widely recognized as the most dynamic and comprehensive printing event in North America. Today, Bowers continues to champion the power of a unified industry, fostering collaboration, advancing technology adoption including AI, and ensuring that the Alliance remains at the forefront of supporting printers, suppliers, and the next generation of print professionals.

Mark Boyt
Principal Analyst for Production Workflow Software
Keypoint Intelligence United Kingdom

Mark brings extensive expertise in software marketing, business development, and workflow automation with almost 40 years in the printing industry. He spent the last five years leading global marketing initiatives at Xerox, as Global Head of Software Marketing, and played a key role in launching new software solutions, developing go-to-market strategies, and driving digital transformation across global markets.

As Principal Analyst, Mark focuses on analyzing market trends, evaluating emerging technologies, and providing strategic insights to help our clients optimize their production workflow processes and driving automation. He has discovered a passion for robotics and is investigating their emerging role on the print floor.

Håvard Grjotheim
Working Chairman
Scandbook Sweden

Håvard Grjotheim is an accomplished business leader currently serving as the Working Chairman of ScandBook Holding AB in Sweden. With a successful career spanning several major companies in Scandinavia, he brings a wealth of experience as a CEO.

He is the President of NOPA, the Nordic Printing Association. Håvard has also made notable contributions as the President of the Norwegian Printing Federation and former President of Intergraf.

Steffen Höntsch
Commercial Manager
VTT Verschleißteiltechnik GmbH Germany

Steffen Höntsch

Diplom-Kaufmann

6.5 years with VTT Verschleißteiltechnik GmbH

Previously: Managing Director of fehlhabermedien

Works as Commercial Manager – but also as Safety Officer, since VTT received the certification in 2024

Charles Jarrold
Chief Executive Officer
BPIF United Kingdom

Charles is Chief Executive of the British Printing Industries Federation (BPIF), the leading trade association for the UK printing industry. The BPIF, represent their members, producing research and insights for the industry as well as networking and events to support a modern progressive print sector. The BPIF also provides consultancy services to member companies focussed on employment advice and support, as well as health, safety & environmental guidance. It also operates BPIF Training, the major apprenticeship training provider across the UK print and packaging sector.

Prior to joining the BPIF, Charles held senior financial, operational and leadership roles in the print and publishing sectors, including St Ives Plc, Southernprint Ltd (part of Gannett Inc.), United Business Media plc and the US Information services group International Data Group Inc.

Árpád Keskeny
CEO and Owner
Keskeny Packaging & Printing Hungary

Árpád Keskeny Jr. is the CEO and Owner of Keskeny Packaging & Printing, one of Hungary’s leading family-owned printing and packaging companies. Since joining the business in 1998, he has played a key role in transforming the company from a traditional commercial printing company into a complex, export-oriented packaging manufacturer serving international premium and luxury brands. Under his leadership, Keskeny has experienced significant growth in both scale and capability, supported by continuous investments in technology, production capacity, and innovation. Today, the company operates with over 500 employees and delivers a wide range of high-quality packaging solutions across multiple industries.

Over the years, Árpád has guided the company through major industry shifts, including digital transformation, increasing cost pressures, sustainability expectations, and evolving client demands. His strategic focus remains on long-term value creation, operational excellence, and building strong international partnerships.

His perspective reflects a deep understanding of how manufacturing companies can successfully navigate change while remaining competitive in an increasingly complex global market.

Emil Knieszner
Director of Operations, Security Printing Products Centre
ANY Security Printing Company PLC Hungary

Emil Knieszner graduated from the Budapest Technical University (BA), majoring in economics and economic informatics, in 2004. He joined the State Printing House (hereinafter: ANY Security Printing Company Plc.) starting a career as a production IT specialist, where he was involved in initiating and supervising production tasks.

Later, he started to work in the field of information security (GRC), leading this department as a manager from 2008 and as a director from 2014. During this period his expertise extended with all security related compliance activity including ISO 27001, Mastercard and Visa bankcard production and personalization licences (nowadays PCI CP) the NATO supplier licence, National Security Certifications and last but not least the CWA 14641 nowadays well known as ISO 14298 Intergraf Certification.

Until 2020 he led and drove the continuous maintenance and development of this integrated management system including but not limited to risk and business continuity management. Since 2021, he has been the operational director of the Security Printing Products Centre and also esteemed member of the Intergraf Certification Expert Working Group.

Irina Pinta
Winner
Young Talent Award 2026 Romania

Pinta Irina is a 25-year-old graphic designer born in Bucharest, with a background in marketing and a strong connection to the print industry. She graduated with a degree in Marketing, but her journey into graphics and typography started much earlier. Growing up, she spent many weekends at her father’s workplace, Arta Grafica, a large printing house. Those early experiences (often before her basketball practices) gave her natural exposure to the world of print long before she realized it would become part of her career.

For the past 3–4 years, she has been working in graphic design and print production, focusing on preparing materials for print, understanding printing machinery and technical requirements, and managing the relationship between design and production. She works closely with multiple suppliers, ensuring that each project is executed efficiently and to a high standard.

Currently, she is working as a graphic designer while also running her own business, where she offers graphic design services, print production, and intermediary support between creative concepts and final printed materials, including OOH branding and various print solutions.

Laetitia Reynaud
Senior Policy & Economic Advisor
Intergraf Belgium

Laetitia Reynaud has 25 years of experience in EU policy affairs and is senior policy and economic advisor at Intergraf. Laetitia leads Intergraf’s advocacy on policy issues impacting the printing industry, with a focus on economic and sustainability matters. She is also responsible for the statistical analysis, including the production of the Intergraf Annual Economic Report.

A French national, she holds a university degree in economics from the Grenoble Alpes University as well as a master degree in European economics from the Free University of Brussels. Before joining Intergraf in 2012, she worked for 11 years in a similar role at the European federation of waste management (FEAD), where she was also responsible for policy matters.

Ulrich Stetter
President
Intergraf Belgium
Ulrich Stetter is Intergraf President and Managing Director of printing companies within the Druckhaus Mainfranken Group - the production part of the flyeralarm group, based in Würzburg, Germany. Ulrich has 30+ years of experience in the European printing industry. He has served on the Intergraf board since 2018, taking over as President in 2021.
László Szabó Bencző
Chief Executive Officer
Infopress Group Romania

László Szabó Bencző is the Chief Executive Officer of Infopress Group, bringing a strong technical foundation and strategic leadership to a European leader in puzzle and glossy magazine production. László holds a degree in Printing Engineering from Óbuda University and University of Sopron, providing him the background to start his career in printing.

He began his career as Technical Manager at Infopress, before joining EDS Romania as COO, where he spent five years establishing and operating the company's Romanian greenfield operations. Returning to Infopress, he took on the role of COO, before being appointed as Chief Executive Officer in 2023 - a progression that was a natural step forward, based on his operational expertise and capacity for strategic leadership.

As CEO, László is committed to further develop the company, by embracing technological innovation, optimizing processes and by embedding sustainability at the heart of Infopress's long-term growth and competitiveness.

Tamas Unger
Managing Director & Head of Sales Operations CEE
DONECK Network Hungary

Tamas Unger is based in Hungary, where he leads the Central and Eastern European regional center for DONECK Network, a producer of flexographic and rotogravure inks. In this role, he oversees customer relationships across the region and acts as Key Account Manager for several significant accounts in the printing industry.

DONECK Network places strong emphasis on quality, technical support and partnership — with sustainability as a core pillar of its business. Here an EcoVadis Gold is not enough. He has spent over 20 years working in the printing industry, across offset, digital and flexographic segments, mostly on the supplier side. He is a people person who enjoys straightforward conversations with customers, partners and fellow professionals from the branch.

He joins the sustainability panel at Intergraf Budapest with a practical perspective on what CO₂ and environmental requirements mean on the ground for suppliers and their partners.

Roman Zenner
Founder
Agentic Punks GmbH Germany

Dr Roman Zenner has been involved in the e-commerce industry since 2001. Since then, he has witnessed every major paradigm shift first-hand: Mobile, Headless, MACH, Composable, and now Agentic Commerce. He spent five years as an industry analyst at commercetools, followed by six more at Shopify in the areas of education, partnerships and solution engineering. In parallel, he has been writing about e-commerce technologies on the ShopTechBlog since 2006, has published several specialist books with O’Reilly, and speaks at conferences, universities and on podcasts.

His current focus lies at the intersection of Agentic AI and e-commerce - specifically, on the question of what happens when autonomous agents take over product search, checkout and fulfilment. What role do protocols such as Google’s UCP play? How good does product data need to be for an agent to understand it at all? And what does this mean for retailers and platforms in Europe?

Through the recently founded Agentic Punks GmbH, he advises companies in a pragmatic and solution-oriented manner, with open source, the open internet and European data sovereignty forming part of the company’s DNA.