#PrintAhead

#PrintAhead initiative by Intergraf puts the spotlight on the vital role print plays in European society. It highlights how printed information supports learning, inclusion, accessibility, cultural life, democratic participation, and personal security — all fundamental elements of a healthy and resilient society.

In a world that is rapidly digitalising, #PrintAhead reminds us that not everyone has equal access to digital tools, and that print remains an essential, trusted, and inclusive medium. It helps ensure that people can learn effectively, access information safely, participate fully in public life, and stay connected to their communities.

#PrintAhead promotes a balanced understanding of how print and digital can work together, while emphasising the enduring importance of print in safeguarding societal wellbeing. The initiative exists to strengthen awareness of print’s contribution to everyday life and to support informed, people-centred choices about the future of communication in Europe.

1. Print is sustainable

Paper and board are the most recycled materials in Europe, and European forests are expanding every year.

2. Print is recyclable

The European printing industry leads in recycling. Paper is one of the most recycled materials in Europe.

3. Print ensures quality education

Reading and writing on paper boost comprehension, focus, and information retention — complementing digital tools and improving learning outcomes.

4. Print ensures inclusion and enables choice

Not everyone is connected. According to European Commission data millions of Europeans are lacking digital skills or internet access (DESI) 2023. Thus, print remains essential for equal access to information and services, and citizens should be allowed to choose this mean of communication with no penalty.

5. Print powers every industry

Printed products are crucial to almost every sector of the economy.

6. Print drives local economies

Made up mostly of SMEs, family businesses, and local employers, print supports regional growth and maintains a positive trade balance for Europe.

7. Print is everywhere

Packaging, signage, clothing labels, instructions, banknotes, passports — printed products are woven into every aspect of daily life.

8. Print communicates effectively

Studies show that physical media generate strong engagement, better memory, and higher motivation, making print an equally powerful, and in some cases, it is a more effective communication tool than digital.

9. Print supports democracy

From books and newspapers to election posters and paper ballots, print safeguards informed debate, free choice, and transparent elections.

10. Print protects security and data

Secure printing ensures authenticity, privacy, and resilience — from identity documents and banknotes to medical records and official paperwork.